Hello.

I'm Antonia, it's great to meet you.With over a decade at the helm of content strategy, editorial leadership, and digital marketing, I’ve built a career turning complex ideas into content that informs, inspires, and drives results.I’ve led editorial teams across finance, education, and publishing, creating high-impact campaigns for audiences across APAC. My approach blends strategic vision with hands-on creativity: from crafting detailed content roadmaps and SEO strategies, to producing thought-leadership pieces that spark conversations.Whether it’s optimising workflows with AI, aligning brand stories with commercial goals, or launching multi-channel campaigns that reach the right people at the right time, I focus on making content work harder and deliver measurable impact.My goal is to help brands tell stories people want to read, share, and act on.The result? Content that connects and converts.

Portfolio

Finance & Markets

Geopolitics & Macro

Technology

Tourism & Pharma

US Earnings Seasons

Parliament House Press Editor

  • A Three-Letter Name — Annie Lisenby

  • Alex McKenna & Death Is Not The Beginning (Alex McKenna #4) — Vicki-Ann Bush

  • Alex McKenna and a Winter's Night (Alex McKenna #3) — Vicki-Ann Bush

  • Alex McKenna and the Academy of Souls (Alex McKenna #2) — Vicki-Ann Bush

  • Alex McKenna and the Geranium Deaths (Alex McKenna #1) — Vicki-Ann Bush

  • Dead Rockstar (Dead Rockstar #1) — Lillah Lawson

  • Hook & Crown (Series) – Book 1 — Nicole Knapp

  • Koush Hollow — Leigh Goff

  • Ophelia — Vicki-Ann Bush

  • Order of Dust (For Humans, For Demons #1) — Nicholas J. Evans

  • Summoned — Mckayla Eaton

  • The Hollow Gods — A.J. Vrana

  • The Wolfden (Dead Rockstar #2) — Lillah Lawson

  • Vampires of Portlandia — Jason Tanamor